From Huntington Beach to the front desk of a Vietnamese hotel

In 2019, SMF International Group, Inc. was founded in Huntington Beach, California, USA, by Founder & Chairman Thanh N Nguyen. From day one the group ran two lines of business side by side: e-commerce and software development.

Putting them side by side shaped how we build products to this day. The software team never wrote against a requirements document — they wrote for a business that was selling in the real world, under real pressure, right next door.

Before the first line of Inxify code existed, the group's software team had already been through two hard tests: an ERP system for an e-commerce business, and a CRM system for a finance business.

Both ran in production, under real load, and both were graded by the client's own business numbers rather than by our claims. That is where we learned that a management system is only worth anything when it moves the figure at the end of the period.

But a hotel is not an online marketplace. Its users are not sitting in front of two monitors — they are standing at a counter with a guest waiting in front of them.

Vital's Soft LLC exists to do exactly that job in Vietnam: to build, deploy and operate Inxify directly, with engineers who understand hotel operations and the Vietnamese market. We did not translate foreign software into Vietnamese. We wrote for the way a Vietnamese hotel actually runs.

Inxify manages the whole commercial operation of a hotel — front desk, room rates and guests through to the restaurant, inventory and staff training. The core modules are the foundation; the extended modules are added as they are needed.

Artificial intelligence sits in the core of the product rather than bolted on the side: from an AI Agent that supports daily operations to business data analysis. A hotel can choose Cloud to start immediately, or On-Premise to keep every record inside its own infrastructure.

A hotel chain sent in 137 requests for adjustments and new features. We completed all of them in 48 hours. That number is not about typing speed — it says the operators trusted us enough to point out exactly what the software was missing, and our job was to make sure that trust never had to wait.

The story began in California, went once around through a Vietnamese front desk, and came back to the United States — where the same platform now runs a lodging chain spread across several states.