Regular guests remembered by data, not by whoever is on shift.
One profile per guest, shared across every property; points, benefits and care by your own rules.
Inx CRM gathers every stay, every spend and every booking source into a single guest profile that grows on its own after each visit, with nobody typing anything in. The Guest Data module comes with every plan; on that base, loyalty points, membership tiers, benefits and care routines are built the way you already look after regulars, not from a template.
Real Inxify screenshots from a demo environment — figures shown are for illustration only. Screens are shown in Vietnamese.
Why hotels look for a CRM
Guests stay again and again, and the hotel still knows nothing more about them
What the hotel knows about a guest lives in a notebook, in chat messages and in the head of whoever is on duty. When that person changes shift or leaves, that knowledge leaves with them.
A regular becomes a stranger
Before
The front desk looks the name up in a notebook or asks from scratch; a guest who has stayed many times is welcomed like a first-timer.
With Inxify
Type a name or phone number and see every stay, total spend and last visit — every shift welcomes them the right way.
One guest, three profiles
Before
Each property and each channel keeps its own record; the same guest shows up several times under different phone numbers.
With Inxify
One guest database for the whole system; duplicate profiles merge with one button — each guest ends up with a single profile.
Guest leaves, nobody calls back
Before
Guests leave with no reason to return; even if you wanted to invite them back, you would not know whom to contact or when.
With Inxify
Points, tier and benefits show right on the profile; birthday lists and guests who have not returned in a while are filtered and ready for follow-up.
No idea which guests deserve priority
Before
Offers go out to everyone, costing money without knowing which guest group actually brings in revenue.
With Inxify
Guests are sorted automatically into new, loyal and VIP segments by frequency and spend — offers reach the right group.
Feature groups
From a guest profile to a reason to come back
The three groups below answer three questions a hotel owner asks: does a staff change lose us guests, what reason does a regular have to come back, and whom should we look after first. The caption under each picture points to exactly what to look at.
Guests
A change of shift never loses a guest: one profile per guest, shared by the whole chain
One guest database shared by every property: each check-in in the PMS adds the stay, the spend and the booking source to the profile. Whichever shift opens the profile sees how many times the guest has stayed and where the last stay was; when the person on duty leaves, the profile stays intact. Guest categories, booking sources and the fields you keep are set up the way you already classify guests.
- The search box takes a name, phone number, ID number or email; on the same row sit filters for category, tier, birthday and booking source, plus a Blacklist switch
- A guest created twice, at two properties or under two phone numbers, is merged with the Merge duplicates button; no deleting by hand and typing it all again
- An old guest list in a spreadsheet goes in with Download template then Import Excel; to reconcile or share it, Export Excel straight from the list
Tiers & Benefits
Points and benefits guests can see, and the front desk applies correctly
Points and tier show right next to the guest's name on the list and can be filtered by tier. The earning rule, by spend or by night, the number of tiers, the upgrade thresholds and each tier's benefits are agreed with the hotel at rollout, so every shift applies the same rule without asking a manager. On the guest's side, current offers appear in the Inxify guest app.
- Once the bill is settled, points update by the agreed rule and show next to the tier on the guest list; no adding up by hand at month end, no paper cards for guests
- Guests move up a tier at the threshold the hotel sets; each tier's benefits are listed on the profile: rate discounts, a room upgrade when available, late check-out, a birthday gift, so no benefit is applied to the wrong tier
- Tier and points on the profile come with the core; custom earning rules, tier thresholds and benefits belong to Advanced CRM, developed on request for each hotel
Care & Marketing
Look after guests after check-out instead of waiting for them to remember you
The care team does not dig through a notebook or spreadsheet: care lists are filtered straight from stay data, and the guest's feedback is recorded right on the profile. The churn threshold, which group gets which offer and the greeting templates are set the way you already do it; automated campaigns and links to external messaging channels are developed on request.
- Filter guests by birthday right on the list to send wishes or an offer on the day; guests who just checked out are filtered from stay data to thank them, ask for feedback or invite them back
- Pick new, loyal, VIP or at-risk guests on Customer 360 as the list for an offer, the right group rather than a blanket send; the Churn risk tab already lists guests who have not been back in a while
- Feedback & guest reviews gathers feedback guests send in and reviews from booking channels in one place; a complaint becomes a support ticket that is followed through to the end
Built the way you keep guests
Points, tier and benefit rules set by your hotel
A resort rewards nights, a city hotel rewards spend; a chain wants points shared across every property, an independent hotel needs a single loyalty tier. Inx CRM does not force you into a ready-made programme: how points are earned, how many tiers there are, what each tier gets and how guests are looked after are agreed with you at rollout. Whatever is different about your loyalty programme, we build exactly that part.
How points are earned
Points per amount spent or per night, counted on room revenue only or on services too, with or without expiry — you choose, and the system applies it the same way on every shift.
Example: Earn points per night so long-stay guests move up a tier faster.
Number of tiers and thresholds
How many tiers, what each is called, the threshold to move up and whether tiers are reviewed each period — matching the programme your hotel already runs.
Example: Three tiers, Silver – Gold – Diamond, reviewed once a year.
Benefits per tier
Rate discounts, room upgrades when available, late check-out, transfers or a birthday gift — one set of benefits per tier, so the front desk sees on the profile what a guest is entitled to.
Example: The top tier gets late check-out and an upgrade when a room is free.
Care routines and segments
How long without a stay counts as churn risk, which group gets which offer, whether birthdays are filtered by week or by month — set the way your hotel already does it.
Example: Guests who have not been back in a while get a win-back offer; birthdays filtered by month to prepare gifts.
On a phone
The same system, opened on a phone
Not a separate cut-down app: the guest list and Customer 360 both have a phone version. An owner away from the hotel still sees total, new and returning guests; the front desk with a phone in hand still finds a guest by name, phone number or ID number and filters by tier or birthday.
Guests
Customer 360
Module scope
In the core already, extended when you need more depth
Guest Data is one of the core modules in every plan; automation, campaigns and custom points-and-tier rules are built around each hotel's own programme.
Included in the core
Developed on request
One data source
The CRM reads bookings and invoices straight from the PMS — no sync step and no re-entry between the two modules.
Guest data in your hands
Choose On-Premise and guest profiles stay entirely on the hotel's own server; choose Cloud and start right away with no infrastructure of your own.
Works with the other products
CRM does not stand alone — guest data comes from every touchpoint
Each Inxify product adds a layer of information to the same guest profile.
Inx PMS
Every booking, check-in and invoice in the PMS feeds the guest profile — the CRM has no separate data entry step.
See detailsInx Virtual Front Desk
Dishes ordered and cars booked through Inx Virtual Front Desk are saved on the profile as preferences, so next time service matches what the guest likes.
See detailsInx HRM
HRM records the shift and the staff on duty, so when a guest praises or gives feedback, you know which shift served them.
See detailsShow us the loyalty programme your hotel runs today
The free demo runs Inx CRM on your own guest list and offer programme — from there we agree the points rule, the tiers and whatever needs building just for you.